ethically sourced avocados trustmark
Seeing The World More Wholly
A new trustmark was created to make Hormel the first to address the avocado industry’s effect on the world’s monarch butterfly population due to illegal farming in Mexico.
Today's Victory Garden
Everyone should have access to fresh and nutritious produce. Through fresh interventions and community action, Los Angeles-based La Victoria created brand equity supporting their 24hr field to jar proposition.
(from left) Video frames of a learning garden installed in one of the country’s most dense neighborhoods also classified as a food desert, Modified shipping container used to create Los Angeles’ first “Foodlet”- a parklet organized around community health with the help of UCLA’s Luskin School, Actual branded seed packets distributed via magazine inserts, PR events and farmers markets.
Made In Mexico
By placing Mexico’s top selling salsa brand at the intersection of culture, music and food in the U.S. market, Herdez created new conversations around heritage with generations of food lovers.
An original cookbook used by Freida Kahlo is curated with others at Fundación Herdez.
