Addiction manifests itself as a living breathing entity to help bring an abstract concept to life for preadolescents and teens across platforms including unique mobile experiences that mimic withdrawal.
High school students paired with a professional film crew help document two groups of teens as they try to either quit social media or nicotine – the only difference being that one is a leading cause of preventable death.
Student journalists come face to face with their peers who are experiencing acute nicotine poisoning from working the tobacco fields. Shop owners mix liquid nicotine and emergency rooms see familiar faces.